There's a format taking over food TikTok right now, and it's one of the easiest wins we've seen for a summer menu in a long time: the charcuterie board, reimagined with a crisp base instead of bread or crackers. It's called "loaded crisps," it's racked up huge views under #charcuteriecrisps, and it translates a viral trend into a dish that's genuinely quick to assemble, low cost to produce, and high in perceived value - exactly the kind of addition that drives spend, encourages sharing, and gets people reaching for their phones before they reach for a fork.

Why Tyrrell's Is the Star of This Dish

The base is what makes or breaks a loaded crisp board, and this is where Tyrrell's does the heavy lifting. As the UK's #1 hand-cooked potato crisps brand, Tyrrell's gives you a thicker, sturdier crisp that holds its structure and crunch under the weight of cured meats, cheese and a balsamic drizzle - something a thin, bread-based board simply can't do once it's been sitting out on a warm evening or a busy bar.

Tyrrell's Lightly Sea Salted Potato Chips (Product 35905) are the ideal base for this build: clean, simple flavour that lets the charcuterie, cheese and chilli jam do the talking, and a hand-cooked crunch that lasts. But the range doesn't stop there —Tyrrell's Mature Cheddar & Chive and Sea Salt & Cider Vinegar varieties are both strong options for rotating the flavour profile seasonally, or for offering a house point of difference against every other loaded crisp board that's copying the trend with a plain own-label crisp.

Two Ways to Put This on the Menu

Bar Snack Upgrade - Serve as a premium alternative to a standard nibble. A small oven tray of loaded Tyrrell's, topped with brie, prosciutto and a hot honey drizzle,works as a simple upsell alongside drinks. Low prep, high perceived value.

Sharing Starter - Position it on the menu as a sharing plate to start the meal.Rotate the toppings seasonally — for summer, think whipped ricotta, cured ham, sun-driedtomatoes and fresh basil over the Tyrrell's base. It sits perfectly in casual dining and pub settings, and it's the kind of plate that photographs itself.

Our Build: Charcuterie Loaded Crisps for Summer Dining

This is our take on the trend - built for long light evenings, garden tables and glasses of something cold. No oven required, minimal prep, and every element chosen to work together around the Tyrrell's base.

What You'll Need

• Tyrrell's Lightly Sea Salted Potato Chips (Product 35905): Tbase of the wholedish, chosen for its crunch, structure and clean flavour
• Charcuti Antipasti Charcuterie Selection (Product 46409) : A ready-curated mix ofcured meats
• Tracklements Chilli Jam (Product 54983) : A sweet heat that plays brilliantly against the brie and cured meats
• Green olives
• Brie
• Parmesan, shaved or grated for garnish
• Balsamic glaze, for drizzling

Building the Board

1. Lay down the Tyrrell's. Start with a generous, even base of Tyrrell's Lightly Sea Salted Potato Chips across your board or platter - this is what gives the dish its structure and its crunch, so don't skimp here.
2. Add the cheese. Place the brie slightly off-centre on top of the crisps. Let it sit out for 15–20 minutes beforehand so it softens and spreads easily as guests pick at the board.
3. Layer in the charcuterie. Unroll and fan out the Charcuti Antipasti Charcuterie Selection in loose ribbons over the crisps and around the brie, rather than flat stacks, for a more generous look and easier sharing.
4. Bring in the olives. Scatter green olives throughout the board to add a bright contrast between the richer elements.
5. Spoon on the Tracklements Chilli Jam. Add a small dish alongside, or spoon it directly over a few crisps and slices of brie - it's the standout pairing on this board.
6. Finish with parmesan and balsamic. Shave parmesan generously over the top, then finish with a drizzle of balsamic glaze across the whole board for a glossy,restaurant-style finish.

Serving Tip

Assemble close to serving time so the Tyrrell's stay crisp under the toppings, and let the brie come to room temperature beforehand for the best texture. For larger sharing platters, add more Tyrrell's and charcuterie rather than more components -simplicity iswhat makes this dish feel effortless rather than overloaded, and it's exactly why it'stranslated so well from TikTok to the table.

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