Autumn Trends: What Customers Want This Season

As the seasons change, so do customer cravings. This autumn, menus are moving towards warming flavours, comforting classics and affordable moments of indulgence.

Seasonal Drinks

Pumpkin spice is the seasonal cue that tells customers autumn has arrived. Cinnamon, nutmeg, ginger and clove transform a familiar latte into a seasonal treat, while chai, caramel and brown sugar bring their own autumn appeal.

This year, autumn drinks are also embracing flavours including apple, sea salt, maple and pecan, bringing a fresh take on familiar seasonal favourites.

Hot and iced options can work side by side, catering for everything from crisp mornings to milder afternoons. And the opportunity doesn’t stop at the cup. The same flavours can be carried into cookies, traybakes, doughnuts and desserts for a consistent seasonal offer.

Heres 4 options for you to try this autumn:

Cinnamon Bun Latte

A warming latte inspired by a favourite bakery treat, with comforting cinnamon and sweet notes. Finish with a swirl of cream and a dusting of cinnamon for an indulgent autumn serve.

Apple Crumble Matcha

Give matcha an autumn twist with the flavours of a classic apple crumble. Sweet apple, warming cinnamon and creamy matcha come together for a seasonal alternative to the usual autumn latte.

S’mores Hot Chocolate

Make hot chocolate feel extra indulgent with a toasted marshmallow topping, chocolate and biscuit crumb. A fun, nostalgic serve that works particularly well as an autumn treat.

Sticky Pecan Pie Iced Latte

Bring the flavours of a classic sticky pecan pie to an iced coffee. Rich pecan and sweet caramel notes make this a more indulgent option, while the iced serve keeps it relevant for milder autumn days.

The Autumn Pie

When the weather turns colder, customers want food that is hot, familiar and filling. Pies tick all three boxes and work across lunch specials, hot counters, set menus and care settings.

Steak and ale, chicken and leek and wild mushroom are versatile choices that can be served with mash, seasonal greens and plenty of gravy for a comforting autumn dish.

Hot Food To Go

On a cold day, hot food is hard to beat. Toasties, baguettes, pies, sausage rolls, pizza slices, loaded fries and soup all offer satisfying lunch options without the need for a full kitchen.

Premium Bakery

This autumn, indulgence doesn’t have to mean a big occasion. A premium pastry or sweet treat alongside a coffee offers customers an affordable way to make their everyday routine feel a little more special.

For operators, it is a simple counter upgrade that can add value to the coffee occasion without asking customers to spend big.

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